7i program
Guest contributors
Hot topics
Business cases
Experts voice
At a glance
PDF version

Subscribe to
Bull Direct:


n°19  |  October   2007
Bull launches its ‘Bio Data Center’ approach to reconcile performance and flexibility with sustainable development

A new vision of the data center, and a new offering combining IT hardware and services to:

  • Control complexity and increase flexibility
  • Simplify and strengthen infrastructures
  • Reduce the carbon footprint.

Bull is today launching the fourth initiative of its 7i program: the ‘Bio Data Center’, designed to help enterprises achieve greater flexibility, and ensure that diversity in their IT infrastructures is a source of productivity.

Managing complex infrastructures more effectively, so they can easily evolve at the same pace as the business activities they support – is now a real priority for IT Directors and CIOs. However, a too simplistic approach to rationalization will not be effective. Data Centers operate like living organisms. We have to take into account every aspect, and especially the impact they have on the environment. With our fourth initiative in the 7i program, and the concept of the ‘Bio Data Center’, we are paving the way towards a new approach to the Data Center, combining flexibility and sustainable development,” explained Philippe Miltin, Vice President, Bull Products and Systems.

In this age of the digital economy, the Data Center must be able to keep pace with the organization’s business activities as they evolve. But legal constraints, security requirements, the new imperative for sustainable development, and the way technologies themselves are evolving with multi-core architectures becoming widespread and server density rising rapidly... are all significant challenges for the IT department. So a new approach to the Data Center is now essential. The aim is embrace this inherent diversity, and help the organization achieve greater flexibility: this is the age of the ‘Bio Data Center’.

Three fundamental principles underpin the ‘Bio Data Center’
Bull is offering a pragmatic approach, drawing on its experience of complex architectures, its long-standing expertise in infrastructures that combine mainframes with open systems, and lessons learned in the construction of today’s ‘tera-architectures’, at the heart of huge systems such as Google and Tera-10 .

Against this backdrop, Bull is offering an innovative approach to the Data Center, designed to:
1. Ensure that the levels of service demanded by users (under Service Level Agreements or SLAs) are fully met, using structured and highly automated processes
2. Optimize Data Center topology, to free-up additional power and increase flexibility
3. Positively manage the heterogeneous nature of most Data Centers, and reduce their carbon footprint.

Delivering the levels of service that users expect, with structured and highly automated processes
Given the growing complexity of most Data Centers, administering and automating the way they run is becoming a major issue when it comes to ensuring business continuity and managing virtualized environments. By combining the best Open Source solutions with its own high added-value solutions, Bull provides effective answers to these challenges. As part of the fourth initiative in its 7i program, the Group is today launching its performance management solution, Bull Performance Report, and announcing the further strengthening of its high-availability solution – ARF (Application Roll-over Facility).

  • Bull Performance Report optimizes the allocation of computing resources and enables them to be managed proactively, while taking into account virtualized environments. This solution complements the systems administration functions featured in Bull Evidian’s OpenMaster, as well as the other main systems administration solutions currently on the market. It is already available on Bull’s Escala family of servers, and from 2008 will also be available for the NovaScale product ranges.
  • Bull’s ARF high-availability solution has been designed to make it easier to implement infrastructures to support business-critical applications. The latest version – ARF6 –incorporates the technological advances of POWER 6 and AIX 6, as featured in Bull Escala servers, as well as Intel multi-core technologies used in Bull NovaScale servers.

The deployment of these solutions, part of a range of Data Center deployment methodologies designed and developed by Bull, also benefit from expertise provided by Bull’s High-Availability Center when it comes to the most critical infrastructures.

Optimizing Data Center topology through consolidation, virtualization and re-engineering
Simplifying and optimizing Data Center topology is achieved largely through consolidation and virtualization. With this in mind, Bull is also announcing having further strengthened both its consolidation and service continuity offerings, building on its ‘Unify’ methodology. To provide even greater flexibility, the Group is also planning to introduce new functions that will be available shortly for AIX 6 on its Escala servers, enabling dynamic partitioning between one system and another in production environments.
While these operations can result in significant gains in terms of reduced power consumption and heat dissipation, their implementation may sometimes lead to the need for a complete rethink of the whole way the Data Center is engineered. Here too, Bull offers its customers consultancy and support services aimed at improving Data Center energy supply and cooling capacity, reflecting a more environmentally-friendly approach. These services include energy profiling, and constructing alternative scenarios.

Managing heterogeneous environments and reducing the carbon footprint

Active management of heterogeneous infrastructures with the next generation of Escala and NovaScale blade servers
With the introduction of new blade servers capable of combining POWER 6 and Intel Xeon processors in a single chassis, Bull is making it easier for customers to rationalize their infrastructures and take control of heterogeneous environments. The new servers instantly provide a shared solution for AIX, Windows and Linux environments within a single physical rack, while protecting individual application environments. Available from the end of 2007, they will enable IT Directors and CIOs to rapidly reduce costs and simplify the administration of their server infrastructures.

New, low energy consumption NovaScale blade servers
Bull is also announcing the launch of a range of new, low energy consumption NovaScale blade servers, designed to help consolidate distributed servers and implement dense infrastructures. Featuring the new Intel Xeon L5335 quad-core processors, they consume 40% less electrical power, and they also feature new SSD-type disks, reducing power consumption by 87% in comparison with traditional SAS-type disks, while at the same time offering four times the availability.

These new products and services complement those introduced in September:

  • The four socket quad-core Bull NovaScale R480-E1 SMP server. Designed for virtualization and consolidation of Windows and Linux environments, this server delivers one of the best performance/watt ratios in its class
  • The preconfigured and pre-installed DataScale SMP server. Designed to facilitate the consolidation of Oracle databases, this server reduces implementation costs and guarantees the highest levels of availability.

Bull’s own outsourcing centers embody the ‘Bio Data Center’ vision
To meet customers’ operational needs, Bull is constantly developing its outsourcing centers. Separate areas have been created so that issues related to high and low density can be managed in different ways. Bull’s objective is to reduce the carbon footprint by 30% by the end of 2008. Thanks to the flexibility of Bull’s infrastructures, its expertise in new technologies (storage, virtualization, Open Source, etc.) and their highly structured and professional service processes, the Group offers very high levels of services and security at moderate cost.
Bull’s main five data centers in Europe and the USA all offer the flexibility needed to cater for the hosting needs of the Group’s customers.

Contact  |  Site map  |  Legal  |  Privacy