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N°34  |  February   2009
Business cases

• Barid Al-Maghrib (Morocco)

•NHS hospitals (England)

Moroccan Post Office chooses Bull to automate its International Mail center in Casablanca


The Moroccan Post Office, Barid Al-Maghrib, has selected Bull to act as prime contractor on the automation project for its International Mail Center in Casablanca.

As such, Bull will be leading a consortium including AddressVision Inc. (AVI), its subsidiary specializing in automated mail solutions used to process more than 50% of all international mail, and National Presort Inc. (NPI), a major mail sorting machinery manufacturer. The project will also use Prime Vision BV’s postal address recognition engines.

Of the seven proposals tendered, Barid Al-Maghrib chose Bull because of the performance record and the high-level functionality of its solution, as well as for its overall costing plan assessed over a ten-year operating cycle.  

Bull is a strategic partner for Barid Al-Maghrib. This major project will enable us to significantly improve our efficiency, and will assure our position as an international player in the mail sorting field,” explained Anas Alami, Chairman and CEO of Barid Al-Maghrib.

This project will involve the implementation of four NPI mail sorting machines, of which two are equipped with a letter-weighing machine that automatically sorts individual items of mail according to their weight. These machines will be linked up to the AVI software suite. The AVI solution comprises a series of independent functional modules within an open architecture that conforms to international industry standards, making it possible to attain especially high rates of postal address recognition.  

Bull has decided to create a Center of Postal Expertise within its international Services Center based at the Casanearshore business park in Morocco. As a result of impressive achievements locally, this Service Center today specializes in telecoms and the public sector, focusing both on software applications and IT infrastructures.  The Postal Expertise Center will have regional coverage including Europe and the countries of the Mediterranean basin, and will benefit from skills transfer by AVI’s teams.  

“Morocco is a highly strategic country for Bull, where it already has numerous government and private sector customers. I am especially proud that Barid Al-Maghrib has chosen us as its IT partner, in this program to modernize its business. Our subsidiary AVI’s mail sorting automation solution has an excellent reputation for robustness, technological innovation and openness, having already won over some the world’s largest postal businesses,” explained Didier Lamouche, Bull Chairman and CEO.

About AddressVision Inc.

AddressVision Inc a subsidiary of the Bull Group, supplies applications that help postal groups in a number of areas including improving the organization of the postal system, and increasing its efficiency, its processes and the distribution of the mail. Address Vision Inc. enhances the efficiency of the postal service, reducing both processing times and costs.  
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