Constantly re-inventing ourselves For business, the era of established positions and unchanging situations is over. No matter what industry sector they operate in, companies can no longer be content simply to manage their existing assets and only advance at snail's pace. Now is the time for constant renewal, for permanent transformation. In order to cope with competition flooding in from all sides, and to meet market expectations, we need to anticipate, innovate, adapt... A single imperative must guide us: to constant re-invent ourselves.