With extensive knowledge of local authorities, Bull has developed a ‘360° Citizen CRM’ module perfectly suited to this specialist market, both in functional and technical terms. Take advantage of the implementation of your ‘360° Citizen CRM’ solution to noticeably speed up and secure the processing of residents’ requests.
With changing ways of life, family structures or greater geographical mobility, relationships between citizens and government departments have been transformed. Users expect more local services, simpler, faster procedures, and responses that take their personal situation into account. Government departments now have to adapt to users and not impose incomprehensible procedures on them. This means switching from a traditional administrative mentality to an approach focused on the user by changing the relationship to multi-channel communication.
It lets you:
In this way the ’360° Citizen’ solution contributes effectively to the overall performance of different business units and improves the users’ image of the Local Authority.
New technologies of information and communication (NTIC) have profoundly changed relationships between individuals and institutions, and between institutions themselves. While new data processing tools are revolutionising public administration, public authorities are benefitting from digital technology to adapt themselves and invent more efficient government. Multi-channel communication functionality is the visible part of the digital iceberg for local authorities. Citizens have modified their link with the administration of their requests by modeling them on those of the private customer relationship, and expecting public government to follow this model. The main challenge for e-government that has already undertaken the shift to digital technology is therefore to link its services and make them available to all its users by means of a modern and unique tool: Citizen CRM.