CRM 360°

For too long, CRMs have been heavy-handed tools, complex to use, unsuited to the company’s real business processes. With Bull and its new-generation CRM, becoming a completely customer-focused company finally becomes easy.

How do you successfully implement new-generation CRM? The secret? A pragmatic, made-to-measure approach, going beyond simply using tools to fully understand business processes, adapt to the organization, and take into account possible synergies between the CRM solution and the entire information system.

Design and optimize your CRM strategy

Your CRM system will only be effective if it is closely aligned with your customer topology, your points of sale and your specific processes.

The challenge? To define a technology strategy and solutions to maximize impact on sales and ROI. The solution? Boost > CRM consulting: a change management approach based on in-depth experience of CRM, expertise built up through best practice and leading-edge understanding of CRM innovations and trends (social networks, M2M...).
Bull’s greatest assets: Expertise in both the technological and functional aspects of CRM, and cutting-edge expertise in upfront consulting.

Integrate 360° CRM

A CRM solution shouldn’t be yet another technological silo. It should properly orchestrate your customer relationships.

The challenge? To build a solid CRM solution that also, and above all, interfaces seamlessly with your entire information system: multi-channel portals and customer contact points (M2M), ERP/billing, service provisioning, Business Intelligence... The solution? Boost > CRM integration: a comprehensive set of services: architecture, integration, specific developments, implementation, change management support... Bull’s greatest asset: Global expertise as a systems integrator, combining CRM expertise with in-depth understanding of all the very latest digital systems (multi -channel, telecoms, M2M, payments systems...).

Operate your CRM effectively

CRM is an ever-changing project. New risks, new customers, new organizations... not only does it have to operate 24x7.

It also has to be just as flexible as the world around it. The challenge? To effectively combine service quality and scalability. The solution? Boost > CRM outsourcing and Boost > CRM application maintenance: A portfolio of advanced services to operate and maintain your CRM, including in ‘SaaS’ mode. Bull’s greatest assets: Industrial-scale application maintenance centers, recognized expertise in secure outsourcing, and the first global, secure approach to transitioning to the enterprise Cloud: Le Cloud by Bull.

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360° citizen
Serge Salasca
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Opinion piece by Serge Salasca, Manager responsible for Bull’s Citizen Relationship Management
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