CRM 360°

For too long, CRMs have been heavy-handed tools, complex to use, unsuited to the company’s real business processes. With Bull and its new-generation CRM, becoming a completely customer-focused company finally becomes easy.

Global consultancy expertise

Building an effective CRM system is not just about implementing a technical solution. It’s also, and above all, about choosing, adapting and running it to align closely with the organization’s very specific commercial environment, its culture and its business processes. As a partner to many of the main CRM publishers and a pioneer of multi-channel approaches in leading-edge sectors like telecoms and banking, Bull capitalizes on its dual technical and functional expertise. Its aim? To implement a personalized, made-to-measure solution, that will respond precisely to your business goals.

Comprehensive systems integration skills

From technical and functional audits to technical support, from fixed-price projects to complex migrations... Bull not only offers a complete range of integration and support services to implement CRM projects. The Group also understands how to ensure that these solutions are closely intertwined with the entire information system, and how to build the essential gateways with ERP systems, billing, Business Intelligence, on-line services, M2M devices... Because your CRM is only the tip of the iceberg in your overall customer relationship management strategy; so Bull provides its overall expertise to ensure a perfectly orchestrated implementation.

Service delivery from a trusted operator

It facilitates aligning your sales forces and marketing with a single objective: Getting to know your prospects and customers better, capturing all streams and optimising the sales process. Being more agile, more flexible, it takes account of all channels, including social networks, to develop 360° vision.
Bull is a recognized player in outsourcing and the Cloud. Using its application maintenance and outsourcing teams, the Group knows how to put in place and run CRM ‘as a service’ platforms for third parties, including secure implementation, operation and monitoring. With Bull, discover how to put performance, reliability and agility at the heart of your customer relations.

The expertise of our Skills Centers

Beyond our services centers that undertake industrial development of your applications, Bull benefits from dedicated Skills Centers, aware of the innovations that will allow you stand out and close to our partners to take advantage of their most recent developments. They are important elements in our value chain and provide an additional guarantee in delivering our critical projects. Our Skills Centers maintain close relationships with our publishing partners, such as Microsoft and Oracle.


Boost CRM
Executive Guide

Boost your sales with a new-generation CRM.

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360° citizen
Serge Salasca
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Opinion piece by Serge Salasca, Manager responsible for Bull’s Citizen Relationship Management
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