CRM 360°

For too long, CRMs have been heavy-handed tools, complex to use, unsuited to the company’s real business processes. With Bull and its new-generation CRM, becoming a completely customer-focused company finally becomes easy.

Although clients Bull are very different, they all share the same imperative to have systems with high performance and high security to innovate and grow faster than their competitors. Architect of an Open World, Bull has the unique ability to remain at the forefront of best global technologies, to make a powerful digital business development.

CG 76 entrusts Bull to build its Citizen CRM

When you’re one of the biggest départements in France in terms of population, continually maximizing the service you offer to your citizens is more than a priority. It’s both an obligation and an opportunity to further improve the quality of your interactions with them and the professional way in which each matter is handled. The challenge? To implement personalized tools from the world of CRM (Customer Relationship Management), to boost the management of relations with citizens. That’s just what the general council for the Seine Maritime (CG 76)has done, with Bull’s help. The big innovation? Adapting advanced CRM solutions to build personalized services for citizens, linked to all the council’s services and social welfare applications. The result? A personal area for each citizen or businessperson, where they can interact with the council, manage and track their welfare requests, and contribute to the community’s development.

Inwi chooses Bull to manage its customer relationship

When you’re a new player that wants to establish itself from nothing in a market that may be growing, but is also occupied by well-established major incumbents, the key to success depends on one golden rule:innovating and winning through exceptional customer relations. Inwi, the new Moroccan telecoms operator launched in 2006, has done just that. The challenge? To build an attractive and profitable alternative to the existing operators, from the ground up. The secret? An innovative and flexible information system, totally designed and built by Bull. With special attention paid to CRM, giving Inwi a global vision of the customer throughout the sales chain, from point-of-sale through call centers to billing. The result? One million subscribers in just 6 months, in 2007, followed by rapid growth expanding gradually across all segments:fixed, mobile, Internet and business solutions.

PGNiG gets closer to its customers thank to Bull

In 2007, following the liberalization of the country’s energy market, PGNiG (Polskie Gornictwo Naftowe i Gazownictwo), the largest Polish oil and gas company, was looking for a partner whose know-how and technology would enable it to implement a new communications strategy and Internet-based customer service mechanisms, in very short timescales. AMG.net (Bull subsidiary) was chosen to be that partner. AMG.net provided both its portal technology and many years of experience and expertise, based on designing mass-market customer services systems for large companies, including TPSA, the country’s biggest operator). It's a first-rate IT project meeting PGNiG’s high standards for data security and systems integration.

Many leaders have already benefitted from Bull's expertise and knowledge for their CRM, particularly in cutting-edge sectors such as telecoms and banking. A few examples from among many:

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360° citizen
Serge Salasca
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Opinion piece by Serge Salasca, Manager responsible for Bull’s Citizen Relationship Management
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