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How do you successfully implement a new-generation multi -channel portal? A portal isn’t like other projects. It’s a constantly evolving thing. The best approach is to deliberately avoid a ‘Big Bang’ and the resulting tunnel effect. The secret? To develop a platform with in-built scope for further extension, to meet evolving needs.
Make your portal active, not passive
A portal is much more than just a window on your content. It’s the heart of your digital services.
The challenge? To turn a portal that just presents information into a transactional hub, to enhance the customer experience, boost user productivity and optimize business processes: self-care, on-line procedures, account management… The solution? Boost > ESB: Interface your portal with all your business applications, optimizing the synergies between all channels (local branches, call centers, partners) to play to everyone’s strengths and complementary skills. Bull’s greatest asset: unique expertise in mission-critical enterprise middleware.
Turn your portal into a cash machine!
Given that on-line sales still only account for 15% of global commerce, they’re an amazing opportunity for growth.
The challenge? To generate money from your content and develop a new sales channel, directly or with your partners.
The solution: Boost > eBusiness: Add e-commerce functions to your portal, by incorporating e-commerce packages or made-to-measure integrated solutions, using a CRM and marketing analysis engine to optimize the sales cycle.
Bull’s greatest asset: our experience of large-scale e-commerce portal projects and in-depth understanding of payment s systems solutions.
Develop your mobile and social services!
25% of users are already connecting to the Internet using their smartphones. By 2014 it will be 45%.
The challenge? To connect with your customers 24x7, to build loyalty and stop your competitors getting there first! The solution: Boost > Mobile: Develop value-added mobile interfaces (geo-location, contextual intelligence…). Bull’s greatest asset: our expertise in telecoms, which means we really understand how to open up enterprise applications to new mobile channels in total security!
