Bull is a global technology organization with 3,000 employees worldwide. We recognize the importance of protecting the personal data of our customers, partners, employees, and website visitors. By entrusting us with your personal data, you can expect responsible and secure data management. Bull adheres to:
- Applicable global privacy laws, including the EU General Data Protection Regulation (GDPR)
- Internal security, governance, and compliance standards
- Industry best practices
This Privacy Notice explains how Bull collects, uses, shares, and protects your personal data, as well as the rights you have under applicable privacy laws.
It applies to all Bull entities and affiliates worldwide. Additional regional notices may supplement this Notice where required.
This Notice does not apply to personal data Bull processes on behalf of clients in its role as a data processor. In such cases, the terms in our client contracts govern the processing.
If you are an employee, customer, or end-user of one of our clients, please contact that organization directly regarding your personal data.
What is personal data?
“Personal data” refers to any information relating to an identified or identifiable natural person. Examples include:
- Name
- Email address
- Identification number
- Location data
- Online identifiers (including cookie identifiers or IP address)
- Job title and company affiliation
- Information relating to one or more characteristics of an individual
How do you collect personal data?
We may collect personal data
directly from you or
indirectly through automated technologies.
Direct Collection You provide data directly when you:
- Subscribe to newsletters
- Fill out website contact forms
- Download white papers or other gated content
- Register for events, webinars, or demos
- Communicate with Bull representatives
Information may include:
- Name
- Email address
- Telephone number
- Job title
- Company name
- Country
- Any other information voluntarily provided
Where required, we will collect this data only with your
explicit consent.
Indirect Collection We also collect personal data automatically when you visit our website through technologies such as:
- Cookies
- Pixel tags
- Web beacons
- IP tracking
- HubSpot tracking technologies
This may include:
- Browsing activity
- Pages viewed and time spent
- Device and browser information
- Interaction with marketing emails
- Session duration and navigation patterns
Where will my data be processed? Bull operates globally. Your data may be transferred to and processed in different countries, including those outside the European Union.
All data transfers are carried out in accordance with:
- EU Standard Contractual Clauses (SCCs) or equivalent safeguards
- Applicable data-transfer regulations
What is the purpose and legal basis for processing my data?
Bull processes personal data only when a valid legal basis applies under GDPR or other applicable laws.
Providing requested services and communications We use your data to:
- Respond to website inquiries
- Provide newsletters (with explicit consent)
- Deliver white papers and thought-leadership content
- Register you for webinars, events, or product updates
Legal basis:
- Consent
- Legitimate interest for B2B relationship management
Marketing and business development We may process your data to:
- Provide tailored B2B marketing communications
- Improve relevance of content and messaging
- Evaluate the effectiveness of marketing activities
Where required by law, we will request
opt-in consent.
Where permitted, we may rely on
legitimate interest.
Website analytics and improvements We process browsing and interaction data to:
- Understand visitor behaviour
- Optimize website performance
- Enhance content relevance
- Improve security and user experience
Compliance and regulatory requirements We may process personal data to comply with:
- Legal obligations
- Security requirements
- Fraud-prevention measures
How long do you keep my data?
We retain personal data only as long as necessary for the purposes for which it was collected.
| Category of data |
Retention period |
| Identification & contact data |
2 years of no interaction |
| Anonymized browsing data |
2 years of no interaction |
Data may be retained longer when required by law or regulatory obligations.
Data Security
Bull follows strict security standards as defined in our
Binding Corporate Rules (BCR) and internal compliance frameworks. We implement:
- Administrative safeguards
- Technical safeguards
- Physical protections
- Access controls
- Encryption and data integrity measures
We ensure data is processed only for legitimate business purposes and stored no longer than necessary.
Who can access my personal data?
Your personal data may be accessed by:
Authorized Bull Employees Access is restricted to employees with a legitimate business need and appropriate authorization.
Approved Third-Party Service Providers We work with trusted vendors, including:
- HubSpot — marketing automation, email marketing, website analytics, lead management, and limited CRM functions
- Salesforce — customer relationship management
These providers operate under strict contractual obligations, including GDPR compliance and data-security standards.
What are my rights?
Depending on your location, you may have the following rights:
- Right of access – to know what data we hold
- Right to rectification – to correct inaccurate data
- Right to erasure – to request deletion of your data
- Right to restriction of processing
- Right to object to processing, including marketing
- Right to data portability
- Right to withdraw consent at any time
- Right to lodge a complaint with a data-protection authority
To exercise these rights, please use the online form to contact the
Atos Data Protection Office. For all other questions, contact us here.
Cookies and other tracking technologies
What are cookies? Cookies are small files stored on your device when visiting a website. They help:
- Facilitate navigation
- Improve site functionality
- Save preferences
- Provide analytics insights
- Support marketing performance
More information:
What cookies does Bull use? When you visit our website, we may install cookies to improve user experience, serve content and offers based on your profile, and analyze engagement.
Bull uses:
- HubSpot – for marketing automation, performance analytics, website engagement tracking, form submissions, email interaction insights, and visitor navigation analysis.
- YouTube – set by YouTube on pages with embedded YouTube videos.
- LinkedIn Insight - gathers insights into post-click and view-through conversions of LinkedIn ads campaigns, giving the ability to measure the impact and ROI of ads. Data is encrypted, then de-identified within seven days, and the de-identified data is deleted within 90 days. LinkedIn does not share the personal data with the website owner, it only provides aggregated reports about the website audience and ad performance. Manage your LinkedIn ads settings here.
IP addresses collected through HubSpot analytics are anonymized or processed in accordance with HubSpot’s GDPR-compliant framework.
Purpose of the Cookies
- Necessary Cookies – These cookies are essential for you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.
- Performance Cookies – HubSpot cookies are used to analyze site usage and improve performance. These cookies don't collect information that identifies a visitor. All information these cookies collect is anonymous and is only used to improve how the website works.
- Functionality Cookies – These cookies allow a site to remember choices you make (such as your username, language or the region you are in) and provide more enhanced, personal features. These cookies cannot track your browsing activity on other websites. They don’t gather any information about you that could be used for advertising or remembering where you’ve been on the Internet outside our site.
- Targeting Cookies – These cookies are used to understand your interests and deliver content or advertising that may be relevant to you. HubSpot cookies help us measure the effectiveness of marketing campaigns and understand how visitors engage with our content. Some targeting cookies may be set by trusted third-party partners for advertising purposes. These cookies do not collect sensitive personal data, and any information is used to provide insights for improving campaigns and delivering more relevant content based on user behaviour and preferences.
Does Bull use any other tracking technologies like cookies? We may also use web beacons (including conversion pixels) or other technologies on our website or in marketing e-mail messages or our newsletter to determine whether messages have been opened and links clicked on. Web beacons do not place information on your device, but they may work in conjunction with cookies to monitor website activity. The information provided about cookies also applies to web beacons and similar technologies. Conversion pixels are small codes located on a particular web page which are triggered when someone visits a page resulting in an increase in the conversion count.
Changes to this Privacy Notice
We may update this Privacy Notice periodically to reflect:
- Changes in law
- Updates to internal processes
- New services or technologies
- Security or regulatory requirements
Significant changes will be posted on this page.
Contact Information
For all questions regarding this Privacy Notice or your personal data, contact: https://eviden.com/contact-us/
Bull Data Protection Office:
https://atos.net/en/exercise-rights-regarding-personal-data
